Bridges Media Joins the "Fight for the Pride" with Spots for USA Today/Cannes Young Lions Competition

DMN Newswire--2009-3-23--Bridges Media, LLC recently completed production and post production work on two :30 spots, "Feast" and "Prowl," for the 2009 USA Today/Cannes Young Lions "Team USA" Competitions.

Conceived by Chicago agency Bagby, each spot features a young creative "lion" learning to "fight for the pride" by joining real lions as they stalk and consume their prey in the wild. Pulsing, heavy metal music underscores the electric atmosphere of the spots.

The Bridges team shot live action footage in HD on green screen, employing motion tracking at the studio's stage. Bridges' Patrick Lewtschanyn directed and Creative Lead Brian McCauley served as visual effects supervisor. All live action footage was shot to match the timing, lighting and scene elements of existing wildlife footage. The Bridges' post team keyed selected shots and composited them into the existing footage using After Effects. Final composited shots were delivered to Bagby editor Dave Ayling for incorporation into the final edit which was synchronized with the original music score.

In "Prowl," a bold and fearless creative talent struts his stuff alongside a lion that is strolling across the hot African savannah with leisurely confidence and deadly purpose. As a herd of Wildebeests stampedes past, the young man taunts them with a "want some of this?" gesture. The spots end with the proclamation "It's time to rule." In "Feast," another hungry young creative enthusiastically enjoys some Chinese takeout using chopsticks as he sits among a pride of lions devouring a zebra with claws and teeth furiously engaged. The message: "Don't settle for scraps."

Lions "Prowl"

"Bagby, Bridges, metal music, animal parts and visual effects. . . I think I was born for this job," said Bridges' McCauley. "It's always great to work with Bagby, so we we're thrilled to be involved in such an important part of their Young Lions campaign."

"It's always fun when the audience is yourself," said Ted Wahlberg, Group Creative Director for Bagby. "With Young Lions we were talking to creatives, so we tried to do something more visceral. Working with Bridges was great because they had no qualms about 'killing' a zebra."

The Young Lions Competition, held at the Cannes International Advertising Festival, offers young advertising talent (28 years and under) a unique opportunity to let their creative "pride" roar and to fight like the "king of the beasts" with the best young advertising talent in the world set to garner international acclaim and recognition.

The spots are currently running online in the USA Today Media lounge and on Creativity-Online.com.

USA Today is the official U.S. representative at the 2009 IAF (June 21-27) and is hosting the qualifying competition for Team USA. Four teams will be selected to represent the U.S. in the categories of Print, Cyber, Film (TV) and Media.

CREDITS
CLIENT: Cannes Young Lions / USA Today

AGENCY: BAGBY (http://bagbyco.com/)
Group Creative Director/Writer: Ted Wahlberg
Art Director: Chris Bailey
Editor: Dave Ayling

PRODUCTION & POST PRODUCTION: BRIDGES
Chief Creative Officer: Christian Robins
Executive Producer: Selina Hood
Creative Lead: Brian McCauley
Producer: Erin Danneman
Director of Photography: Patrick Lewtschanyn
Props Master: Scott Pearce
Studio/Stage: Bridges
Editor: Dave Ayling (BAGBY)
Keying, Compositing, Motion Tracking: Christian Robins, Brian McCauley, Patrick Lewtschanyn, David Tribby
Original Music: Steve Dwyer

ADDITIONAL PRODUCTION:
Ferro Boyd: Banners
Jeff Marshall: Photography
Emily Schneck: Design
Jon Sedgewick: Retouching
Jared el Mofty: Copy

ABOUT BRIDGES MEDIA , LLC
Bridges Media is an award winning, cutting edge visual media boutique based in Chicago. The studio specializes in creating engaging, innovative and relevant content, both traditional and non-traditional, that communicates its message powerfully and effectively to any target audience via multiple media platforms from television spots to viral videos and interactive online campaigns to mobile devices.

Bridges has a uniquely nimble business model that allows the company to quickly adapt to the increasing interactive needs of agencies. With creative skill and technical expertise combined with state-of-the-art production (HD) and post-production abilities (including high-end motion graphics and 3D/VFX), the team at Bridges is expert at flawlessly executing the most challenging projects from concept to creation and delivering a product that perfectly leverages creative ideas for multiple venues and diverse audiences.

Recent Bridges work includes projects for AbelsonTaylor, Inc., Aon Corporation, Avenue A / Razorfish, Bagby & Company, Comcast SportsNet, Cramer-Krasselt, DDB, DRAFTFCB, element79 Partners, Euro RSCG France, Goble & Associates, MARC USA, Superstation WGN, Whirlpool Corporation, Wunderman and Young & Rubicam.

Bridges and Young & Rubicam received a "Best of Category" award from the 2008 Create Awards for Y&R's Sears Father's Day web campaign. The studio also won two bronze Telly Awards for its post-production work on the 2007 Bally Total Fitness television campaign entitled "Gym Smart." The awards given to Bridges were for the categories of "Health and Wellness" and "The Use of Motion Graphics in a Television Commercial."

For more information about Bridges Media, LLC, please visit:
http://bridgesmedia.tv/

recommend this article

Page: 1

Related Sites: BN - NAB , BN - Facilities , Digital Facility

Related Newsletters: