New Counterpoint Research survey of consumption pattern in India released
ISLE OF MAN–(BUSINESS WIRE)–Eros International Plc (NYSE:EROS) (“Eros” or the “Company”), a Global Indian Entertainment Company, announced today that Counterpoint Technology Market Research has recently released an in-depth study on OTT platforms and consumption patterns in India. According to the study, Eros Now has the largest share (59%) of users in the 25-39 age bracket in Tier II/III cities, the highest among all major OTT platforms. In terms of engagement, the study found that Eros Now users had the highest engagement levels compared to other OTT platforms, with 68% of Eros Now users indicating that they watch content on the platform daily. In addition, the survey points out that 9% of Eros Now users watch content on the platform for more than 21 hours per week.
The Counterpoint Research study highlights several interesting trends and data points, including:
- Content from comfort of home: 96% of Eros Now customers prefer watching content at home
- Smart TV – the new choice: Eros Now has the highest percentage of its users watching content on Smart TV with a total of 27% – highest among all other leading OTT platforms
- Demographic trends: Eros Now has the highest share of business owners as users – over 14%
- Importance of Xiaomi: More than half (53%) of ErosNow users in Tier II/III cities own a Xiaomi smartphone
Rishika Lulla Singh, Chief Executive Officer of Eros Digital, commented on the key trends revealed in the survey, saying, “The Counterpoint survey is proof of the success of our endeavours not only to expand the consumer base but also to strengthen our foothold in the smaller cities of India. Our entry into the rural markets of India has played a significant role in the growth of the OTT industry in the country.”
Eros Now continues to thrive through its partnerships in India. Notably, Eros Now has partnered with Xiaomi for pre-installation on Smart TV’s in India, a rapidly growing market. Eros Now is currently the only major Indian OTT platform to partner with Apple for its new Apple TV Plus service to be launched globally later this year.
About Eros International Plc
Eros International Plc (NYSE: EROS) a Global Indian Entertainment company that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 12,000 Movie titles, Music Videos, Television Programming and others Eros Now caters to more than 154.7 million registered users and 18.8 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com
For further information, please visit: www.erosplc.com.
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