First Online Network to Focus on Options and Real Investing Know-How,
Launches New Publication Luckbox, More Programs on tastytrade and
Increases Live Shows Across the U.S.
Inc., the award-winning, innovative financial media company and parent
to financial services subsidiaries, announced the expansion of its
content with a new magazine — Luckbox.
Today, investors can access the magazine appearing online and available
on newsstands. Luckbox mixes cultural and lifestyle content with
probability and statistics, which is tastytrade’s specialty.
The launch of Luckbox complements tastytrade’s recent introduction of a
Center which offers Beginner Options, Beginner Futures and courses
for all experience levels jam-packed with videos, quizzes, certificates,
and more. Additionally, tastytrade has added more live shows with the
‘He Said, She Said’ Tour to include a dozen cities around the U.S.
Kristi Ross, Co-CEO & President of tastytrade said, “Our customers
wanted more ways to experience tastytrade content, culture and
personalities. Adding Luckbox magazine both online and print to our
suite of content delivers personality along with actionable ideas and
something they can relate to: life, money and probabilities. Luckbox is
all about empowering readers to be confident self-directed investors. We
want to deliver valuable content across multiple platforms and we want
to make it truly accessible.”
tastytrade has appointed Jeff Joseph as Editorial Director of Luckbox.
Prior to his joining, Jeff was the former publisher of the award-winning
Modern Trader, a publication that focused on trading strategies,
personalities and industry news.
Jeff shared, “tastytrade is an incredibly recognized brand and known for
their investor advocacy. I was really drawn to their mission and look
forward to leveraging my financial publishing experience to reach a
larger audience and deliver a unique, actionable, educational and
provocative editorial for our readers.”
Tom Preston, tastytrade’s Director of Trading Strategy, is Luckbox’s
Feature Editor. Tom said, “Luckbox is the first publication to bring
trading-based probabilities to lifestyle topics, like movies, food and
sports. But we also hit readers with the best of what tastytrade’s known
for – data-driven strategies that transform the way you invest your
money and trade the markets. Luckbox is valuable and fun.”
The monthly magazine will be sold nationwide at Barnes & Noble and
Books-a-Million stores but will be provided free, in digital format.
Driven to deliver more original, compelling and helpful content,
tastytrade continues to look at ways to expand access. The tastytrade
network provides eight hours of free engaging educational video content
every market day. The 50 different shows empower investors to learn to
trade in their own brokerage account and teach viewers how to maneuver
the markets whether it’s going up, down or sideways. tastytrade is
offering 27 live events including the He Said/She Said tour in 2019.
Investors interested in Luckbox Magazine content can visit www.luckboxmagazine.com
for more information. For tastytrade’s Learn Center visit www.tastytrade.com/tt/learn
and for live events visit www.tastytrade.com/tt/events.
About tastytrade, Inc.
tastytrade is one of the most-watched online financial networks,
engaging investors and traders across 165 countries with 8 hours of
daily, live, cost-free and commercial free programming with over 100
million hours viewed. tastytrade offers over 50 original segments for
new and seasoned veteran traders. tastytrade’s data driven
research-based content teaches a logical, mechanical approach to
investing and identifying opportunities based on probability and
volatility. Investors are continually challenged with financial math,
humor and new market perspectives. tastytrade is also the parent company
to tastyworks, a brokerage firm creating and leading a
financial revolution for the do-it-yourself investor; to Quiet
Foundation, a data science-driven, fee-free investment advisory service;
and the Small Exchange, a new futures exchange with expected approval by
the CFTC this year. tastytrade and its companies focus on empowering the
individual investor through content, technology and know-how.
Fran Del Valle
Influence Consulting Group